Whether you are about to create a new video or a multi-channel campaign, there are few things as crucial to your success as defining your audience.

As creatives we have our own lingo which lets us talk to other creatives in a more concise manner, which is great until that lingo starts to cross over into the world of client communication.

From the moment a potential customer learns about you to the moment they buy, to the moment they talk about you to their friends, you have the opportunity to create conversions at every stage of the marketing funnel. In this post we’ll show you how to drive conversions by leveraging each platform’s strengths and audiences.

“That’s a wrap!!’ yells the Director. That’s it, the very last scene of your video is shot and the project is done. The crew celebrates with laughs and high fives while the editor stands from afar, watching them, knowing that the project is definitely not done. In fact, it’s only just begun.

The fortunate bunch who've earned the top spots in organic Google search rankings often reap the rewards of more website traffic, product sales and lead generation.

Implementing Facebook advertising into your video marketing strategy is one of the most effective things you can do to get seen.

A high-end camera can give the polished look of a professional product, but when it comes to creating a video with an objective in mind, the most important aspect is storytelling.

Video is a visual medium- we all know that. But before you can make your video, typically you will need a script- not so visual. So what better way to communicate and plan for a visual piece than accompanying those words on a page than with, well, visuals?

If you’ve made the business decision of making video a part of your marketing budget this year, you’ll be delighted to hear that there’s no shortage of useful video hosting services that can help you get more out of your investment in video.

One of the most important elements that are often overlooked in video is the relevance of the message to the medium. In other words, just how important it is for your video to be matched to the right platform, and in turn to the audience that lives within that platform.

Have you ever clicked on a business or commercial video and right from the get-go you’re snoring or even worse, you hit that ‘X’ button on the top left corner? We’ll share some insights on how to keep your viewers engaged from start to finish and maybe even hit the ‘rewatch’ button once it’s over.

Sound and video go hand in hand. Poor sound quality can make the best video unbearable to watch, and the same can be true with motion graphics.

A storyboard is a sequence of illustrations or images used as a blueprint to pre-visualize your video production, down to shot types and composition. But why is it essential when your script already acts as a layout of the final product?

Interviews have formed the basis for narrative in film and video for a long time. Your favourite documentary or reality TV show likely has some form of talking-head narration. But why do talking-head videos have a bad rap, especially when applied to corporate and marketing videos?

"Sound Speed" Two simple words, with endless opportunity for cinematic enchantment. Musical composition, dialogue and sound effects are all auditory layers in a video project that heighten and solidify the viewer’s experience.

They say story is king. A truer statement could not be true when it comes to video production. Here are a few critical elements to keep in mind for your next video project.

People want to hear goodstories. Certainly, stories can be told in many different ways, but it’s how it’s told that makes it engaging and it needs to work well with the medium in which it’s presented. So how can we do that? What is the best story structure to follow to build tension and actually tell the story?

Which brands are creating some of the best ad campaigns of 2017? In this blog post, we talk about 5 of our favorites in this year so far.

These 5 short videos will definitely put some pep back in your step and help you get past those creative road blocks, and back onto the road of creative thinking.

Even though it isn't the sexiest part of the filmmaking process, pre-production is definitely the most important. Here are 5 tips and tools to help you.