Company Story

What is a Company Story?

Also known as an “About Us” video, company story videos tells the story of your company, philosophy, people, mission and values. These videos often feature company founders and team members.

Brands use these videos to create a stronger connection with their customers and attach real human faces to their brand, but also as a way to draw in potential customers who may share the same values with them.

Video marketing funnel graph showing the awareness and consideration stages of the customer buying journey.

When and how to use them

Company stories are effective content to use on your website, specifically on your “about us” or “team” page. They can also be used during initial sales interactions, or as a way to introduce your company to a live audience during speaking engagements.

Anatomy of a Company story

 

  • 2 - 4 minutes in length

  • Passionate, authentic, conversational and approachable

  • Features multiple voices in the company

  • Stays true to your brand

 

WHAT IS THE TURNAROUND TIME?

It takes around 4- 8 weeks from the discovery phase to the launch of your video.

WHAT MUCH WILL IT COST?

Cost is dependent on the scope of the project, how fast you would like it done and if we need to bring in additional people.

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