Looking for inspiration to help grow your organic reach on Instagram? We’ve put together a list of 8 different video types you can use to promote your product or service. Keep reading to find out more and see examples.

By this time, I’m sure most of you have seen an Instagram reel if you use Instagram. They are a popular tool for businesses trying to market their product or service to new audiences. They are short videos up to 60 seconds long and allow for a significant amount of organic reach on Instagram. The video will be shown to anyone the platform deems relevant.

In this post, I will reveal to you the easiest way to categorize all video types into two simple categories.

So you’ve finalized your video concept, approved the script, and shot and edited the video. You’re almost finished! Only one small step left between you and sweet, sweet project completion: revisions…

Audio is often a sleeper component in each and every video. Often overlooked, audio can be the linchpin of your video. You can have the most incredible video captured by the best videographers in the business. But if you have poorly captured or poorly mixed audio, you might as well throw the project in the garbage

Creating video content can seem daunting when you or anyone on your team is not experienced with it. Once you have answered these ten questions, you are well on your way to producing a video.

Nigel is our Creative Director. He started with Cineflair back in January 2020. He was brought on to drive the creative vision from beginning to end, facilitating both people and video shoots.

Jesse is our in-house Project Coordinator, drone specialist and sometimes extra in our videos when needed. He started with Cineflair back in April 2021.

So you’ve posted your video as an ad through Facebook, or you’re considering it- after all, the algorithms it uses to reach a specified audience are considerably useful, as are the many tools and insights that come with using Facebook ads. But how exactly will you know if your video's performance is aligning with its goals?

Whether you are about to create a new video or a multi-channel campaign, there are few things as crucial to your success as defining your audience.

As creatives we have our own lingo which lets us talk to other creatives in a more concise manner, which is great until that lingo starts to cross over into the world of client communication.

From the moment a potential customer learns about you to the moment they buy, to the moment they talk about you to their friends, you have the opportunity to create conversions at every stage of the marketing funnel. In this post we’ll show you how to drive conversions by leveraging each platform’s strengths and audiences.

“That’s a wrap!!’ yells the Director. That’s it, the very last scene of your video is shot and the project is done. The crew celebrates with laughs and high fives while the editor stands from afar, watching them, knowing that the project is definitely not done. In fact, it’s only just begun.

The fortunate bunch who've earned the top spots in organic Google search rankings often reap the rewards of more website traffic, product sales and lead generation.

Implementing Facebook advertising into your video marketing strategy is one of the most effective things you can do to get seen.

A high-end camera can give the polished look of a professional product, but when it comes to creating a video with an objective in mind, the most important aspect is storytelling.

If you’ve made the business decision of making video a part of your marketing budget this year, you’ll be delighted to hear that there’s no shortage of useful video hosting services that can help you get more out of your investment in video.

One of the most important elements that are often overlooked in video is the relevance of the message to the medium. In other words, just how important it is for your video to be matched to the right platform, and in turn to the audience that lives within that platform.