How-To Videos

What is a How-to Video?

How-To videos are helpful content that you share with the world that teaches the viewer how to do something themselves. This type of content is typically found on YouTube, the world’s second-largest search engine.

Video marketing funnel graph showing the awareness and retention stages of the customer buying journey.

When and how to use them

YouTube How-To videos are highly discoverable by customers who may have never heard of your brand before, which makes them very effective at the awareness stage of your customer journey.

Meanwhile, how-to videos can add a huge amount of value for existing customers by showing them how to do something DIY using your product. This makes them effective as retention stage content.

Anatomy of How-To Videos

 

  • Useful how-tos

  • Works well as a body of work - multiple videos

  • Useful and informative - not promotional

  • Simple, easy-to-follow teaching points

  • Engaging on-screen talent or characters

 

WHAT IS THE TURNAROUND TIME?

It takes around 4- 8 weeks from the discovery phase to the launch of your video.

HOW MUCH WILL IT COST?

Cost is dependent on the scope of the project, how fast you would like it done and if we need to bring in additional people.

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