Customer Testimonial

What is a Customer Testimonial?

A customer testimonial video provides social proof to prospective buyers that your product or service has worked for other buyers like them. It works to eliminate that doubt in their mind by adding a huge amount of credibility to your brand.

Video marketing funnel graph showing the awareness and decision stages of the customer buying journey.

When and how to use them

Customer testimonials are often deployed as content that helps your prospective buyers weigh your product or service against your competitors. This makes them highly effective at the consideration and decision stages of your buyer’s journey.

Anatomy of a Customer Testimonial

 

  • Authentic, with personal details

  • Natural, unscripted responses

  • Not overly promotional and focused on the customer

  • Clear problem/solution narrative

 

WHAT IS THE TURNAROUND TIME?

It takes around 4- 8 weeks from the discovery phase to the launch of your video.

HOW MUCH WILL IT COST?

Cost is dependent on the scope of the project, how fast you would like it done and if we need to bring in additional people.

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