Two years of COVID-19 pandemic took a toll on people and businesses everywhere. The resulting climate exasperated the already difficult challenge of raising money for charities that rely on donations.

With Christmas time looming, the Realtors Community Foundation needed to do its part and help raise money for 7 local charities. Their goal was to raise $15,000 in 12 days.

A big hurdle was time. The season of giving is also a competitive time for charities to achieve their fundraising goals.

So our team set out to produce a direct-response video ad series. We wanted to take a logical, informational approach but still ground it with emotion. The series features a key credible voice from each charity. All of it was shot in the studio to keep production costs as low as possible.

Each video first grabs the viewer’s attention with a compelling fact. It then informs them about what the charity does, how it helps people, why it needs money and how the viewer can help.

The Results

The video ad got the job done in a matter of days using a combination of targeted digital ads and email marketing. The hyper-targeting nature of digital ads allow for a low cost-per-conversion (CPC), and a massive return on ad spend (ROAS).

And because we executed a simple shoot, the low production cost added to the return-on-investment (ROI) that was achieved.