Sound and video go hand in hand. Poor sound quality can make the best video unbearable to watch, and the same can be true with motion graphics.

People want to hear goodstories. Certainly, stories can be told in many different ways, but it’s how it’s told that makes it engaging and it needs to work well with the medium in which it’s presented. So how can we do that? What is the best story structure to follow to build tension and actually tell the story?