So you’ve posted your video as an ad through Facebook, or you’re considering it- after all, the algorithms it uses to reach a specified audience are considerably useful, as are the many tools and insights that come with using Facebook ads. But how exactly will you know if your video's performance is aligning with its goals?

Whether you are about to create a new video or a multi-channel campaign, there are few things as crucial to your success as defining your audience.

The fortunate bunch who've earned the top spots in organic Google search rankings often reap the rewards of more website traffic, product sales and lead generation.

If you’ve made the business decision of making video a part of your marketing budget this year, you’ll be delighted to hear that there’s no shortage of useful video hosting services that can help you get more out of your investment in video.