By this time, I’m sure most of you have seen an Instagram reel if you use Instagram. They are a popular tool for businesses trying to market their product or service to new audiences. They are short videos up to 60 seconds long and allow for a significant amount of organic reach on Instagram. The video will be shown to anyone the platform deems relevant.

Coming up with ideas for your businesses' video content can be overwhelming, especially when you're trying to create something that sticks with your audience and is worth the time and effort you put into making it. But how can you cut past the noise of the uninspiring videos you see every day and create something entirely your own that provides value to your business.