Looking for inspiration to help grow your organic reach on Instagram? We’ve put together a list of 7 different video types you can use to promote your product or service. Keep reading to find out more and see examples.

Attention Grabber 

Whether it’s B-roll (random high-quality shoots in a sequence) or drone shots it’s easy to get people's attention with the right music. Generally speaking, these do not have someone talking but they can. 

Company Story 

Tell people in a short video what you do and who you are. The more you integrate storytelling the more engaged people will be. 

Behind-the-scenes

Show people about the inner workings of your company, people don’t always want to see the highlights of what you do. 

How-to-videos

Show people how to use your product or service, and help limit questions about your business by informing your potential customers about it. 

Customer testimonials

Have your customers talk about how great you are, either through a video you filmed, a voiceover review, or a customer’s own reel or story. 

Product/service showcase

 Showcase your product or service, and show off the features of your business. 

Branded content 

Branded videos are pieces of content that you put out in the world for the sole purpose of entertaining and delighting your audience. A key differentiator of these is that they’re not self-promotional in any way — instead, they focus on entertaining telling stories with your brand strategically placed throughout the content.