Our team breaks down 3 ways to improve the results you see from your video campaign. Keep reading to learn more.

1.Your Video Ads Should Drive Immediate Action

Unless you’re a huge brand that can afford to spend loads of money on aspirational “brand recall” campaigns, your video ads should aim to get you immediate returns to justify the investment. This is done effectively in a video by employing three components. First, skillful copywriting that gets attention and articulates problem + solution. Second, offering an irresistible deal and a guarantee. Third, a strong CTA such as “Click to Buy Now.”

2. Why you may need Facebook Paid Advertising

Facebook collects 52,000 data points on each user. You can specifically target your audience with over 100 demographic, interest, and behavioural points. Facebook optimizes your campaign, tracks conversions, allows you to A/B test, retarget your best audience, and create look-a-like audiences. Now, that you know why Facebook is such an effective marketing tool, it’s time to get started on your video advertising campaign and we can help with that!

3. Scheduling the Perfect Production

"It's just a quick interview. You won't need more than an hour"-- this is something I hear a lot from people who are trying to execute their project quickly. They try not to use up too much of their important interviewee's time. But consider giving your video production team more time to light, stage and test the environment. We won't need your important interviewee. If we have a stand-in, we can call in the subject when required, then execute a beautiful interview to get better results than you would have imagined.